Individual Interviews to suit needs of your web-site – Analysis Simple

You’ve carried out the selection interviews – informative weren’t they? It’s now time to put that information that is certainly in your head down on paper, and pull everything together to a complete picture.

This article comes after on from our previous content which offered tips on how to carry out the selection interviews themselves. In this article we give you some practical techniques to make use of whilst examining your selection interviews, helping mold your effects into a thing tangible.

Sort your results into a société

After interviews you’ll find that get lots of interesting thoughts and ideas jumping around your head, but in all probability in no clear structure. The results will be easier to understand and convey in front of large audiences if they are bought into a very clear narration.

The simplest way to do this to do this is to put everything upon paper and sift through the results to generate a final single story.

Post-it notes & a white board

2. Put all the concepts, tips and conclusions you found in each interview onto sticky notes (each point needs to be on its own note).
* Stay away from long content as you should be able to quickly scan that and really know what it identifies, each sticky should just contain up to 10 sayings.
* Feel free to use short quotes or perhaps simple summaries if that they sum up the finding very well.
* Put a number or perhaps an interviewee name for the corner so you can keep track in which each sticky came from.
* If you interviewed people out of differing groups (for case in point new and returning customers) patterns will probably be easier to spot if you set a symbol on each of your post-it (or used coloring co-ordinated post-its) to show which usually group they belonged to.

After the interviews you’ll know the dimensions of the common styles that show up through the selection interviews, so focus the post-its around and group all of them accordingly.

Invest some time with this, you may find the original groupings improve over time. This is called a great ‘affinity diagram’. An advantage of using post-its is that lit . the whole of your results at once, rather than seeing a small part on the screen any kind of time one time. Experiencing the ‘big picture’ can help you visualise what is going on more easily than attempting this visualisation in your head alone. An additional is that post-its give you the versatility to make even more changes to your diagram whenever needed.

For anyone who is able to, accomplish this on a bright white board. This has 2 positive aspects:

* You are able to draw rings around the organizations, and add observation where needed.
* The post-its are inclined to stick and stay where you need them (rather than deciding to fall towards the floor at the most inopportune times).

Essentially you’re building a visual portrayal (almost a mind map) of the end result. Once really visualized, you will discover it’ll help to make a lot more impression.

Don’t forget so why you were conducting the interviews

The first document emphasized the requirement to have a clear goal the moment conducting the interviews:

“The aims of interviews should be discover:

* Users’ goals and needs.
* How users comprehensive tasks with your site (or would do if functionality was available).
* What users think the site presents them (and what more they really want/need). ”

This may act as an effective framework to put on your results, and should be remembered even though conducting the analysis. Nevertheless keep in mind that the advantage of interviews is definitely their versatility so if you come to feel placing an alternative focus on the results explains your results, you can do and so.

Bounce your ideas off other people

Stand in entrance of your post-its and speak your conclusions through with someone (or several people). Encourage issues. You will not be allowed to answer just about every question, however, you will find in which gaps inside your explanations happen to be. Talking through your findings may also help even more clarify your ideas, and you’ll know where the breaks are within your overall picture.

You may also get bouncing concepts off people that didn’t go to the selection interviews useful. Witnessing the effects with someone with a unique perspective from your can create ideas do not have considered otherwise.

Take your time

You will find the first couple of hours will be filled up with a frenzy of composing and collection post-its, you must then rest on the end result. You will find the subconscious stop on focusing on the problems, and you may well find you get up with even more ideas, or when taking a soak within a bath, or on the walk home… There will always be further parts to add, and changes to be created to your affinity diagram.

Developing your results from interviews is like making a photograph by hand. It takes as well as if you dash off to through the method then the end result is much less it should be. Spend some time over the every single stage, you should been given an outstanding amount of information to procedure during the interviews, so ensure all the things relevant gets down and a clear overall message can develop.


Once that you simply done it really leaves the ‘simple’ matter of:

* Making whatever adjustments are required to your site
2. Producing gentes
* Checking out problems with your present site
5. Directing new design concepts

another one in the thousands of complications interviews can easily feed amazingly useful data into . Require “small” complications might be possible knowing your hard work are going to pay off arrive go live.

As stated in the previous article “interviews are a good way to find in-depth information about your users”, remember more work is needed than expected to pull out those terrific results.

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